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Last week, Senate Minority Leader Brian W. Jones (R-San Diego) joined parents and families of fentanyl overdose victims to unveil a new billboard raising awareness about the deadly drug and smugglers bringing it into the country through the U.S.-Mexico border.
“This new billboard in Fallbrook is a constant reminder to drivers about the deadly impact of fentanyl, the lives it devastates, and the alarming amount smuggled into our country,” said Leader Jones. “Everyone must understand the scale of this crisis to save lives. I was honored to join parents, families, and law enforcement to unveil this message. We can't bear to lose another loved one to a fentanyl overdose. The time for action is now—hold deadly drug dealers accountable and close the open border to stop the smuggling.”
The new billboard is located off I-15 at the intersection of Old HWY 395 and N Mission Rd, near 4160 Mission Rd, Fallbrook, CA. It serves as a powerful reminder about the dangers of fentanyl.
Families of victims, along with advocates and representatives from the DEA and the U.S. Attorney’s Office, gathered for an unveiling rally organized by Rachel's Angels, an organization dedicated to raising awareness about fentanyl's deadly impact. The billboard, which displays the faces of several fentanyl overdose victims, underscores the urgent and severe nature of the crisis.
Every week, fentanyl poisoning claims the lives of over 110 Californians. This lethal drug is pouring into our state through the southern border, with 98% of seized fentanyl entering the U.S. via the U.S.-Mexico border.