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In a recent article, the Sacramento Bee spotlighted how California Republicans are using social media to communicate directly with Californians and cut through the noise in a state dominated by a Democrat supermajority.
“Those in the state’s minority party pay special attention to the expansive audience social media offers.”
The article features Senate Minority Leader Brian Jones (R-San Diego) as a leading example of this growing digital presence:
“Before a press conference on public safety bills last month, Senate Minority Leader Brian Jones and his communications director took a moment to record a video that would be viewed over 340,000 times across Instagram and Facebook.
“Get ready to pay more for gasoline today!” Jones said, framed by the Capitol building and a partly cloudy day. He was criticizing Gov. Gavin Newsom and cautioning a potential hike in gas prices.
Jones holds the title for most Instagram famous California state Senator with nearly 60,000 followers — and it isn’t by accident.”
Leader Jones emphasized the importance of leveraging all communications platforms to meet Californians where they are:
“While traditional media remains important, social media offers a powerful new platform for both elected officials and everyday Californians to share news and perspectives directly,” Jones told The Bee.
Digital platforms are becoming a key tool for informing Californians and holding government accountable.
Follow Leader Jones on Instagram, X, and Facebook for updates.